Growth and transformation leadership across industries and business cycles
From corporate leadership to independent practice
Ronita has held senior leadership roles at Vodafone India, ICICI Bank and Castrol/BP, alongside brand-building roles at Marico, Bestfoods/Knorr and Johnson & Johnson. She has led at enterprise and category level across brand strategy, innovation, corporate identity, media, digital transformation, customer trust, market development and global or cross-market programmes.
Her experience includes leading Castrol's India masterbrand relaunch, which informed later international implementation; shaping ICICI Bank's corporate brand, trust-building and early online reputation capability; and leading brand, media, digital and corporate identity at Vodafone India, including recognised IPL and digital programmes.
Leading through change
Her career has involved building categories, reframing established brands, navigating disruption and ambiguity, and anticipating shifts in consumers, technology and media. An early adopter of digital in India, she has used it across brand building, customer journeys and the full consumer funnel—not as a separate channel, but as part of the growth system.
She brings a multicultural and multigenerational perspective and is comfortable working across established organisations, promoter-led businesses and emerging ventures. Her focus is on aligning diverse functions and stakeholders around a shared direction and a practical route to delivery.
Brand Eagle Consulting
Ronita founded Brand Eagle Consulting to work with CEOs, promoters and leadership teams on business questions that cut across functional boundaries. The practice combines senior strategic involvement with an implementation bias, and brings in research, financial, digital, design or other specialist partners when an assignment requires additional depth.
Current work spans growth and market entry, proposition and brand architecture, consumer insight and segmentation, customer experience, digital and full-funnel growth, channel and business diagnostics, innovation, acquisition strategy, incubation and implementation planning.
Recognition
Her leadership has been recognised through Impact's 50 Most Powerful Women, Vodafone Most Admired Marketer, ICICI Bank's inclusion in the BrandZ Top 100, EMVIE, Kyoorius and INDIAA honours, and founding membership of the Facebook India Client Council.