Selected Work
Selected engagements illustrate the range of current work across growth, transformation, brand, customer experience and implementation. The focus is the business question addressed and the strategic or operating contribution made.
Growth and Market Expansion
- Developed a market-entry strategy for a Russian edible-oils organisation, covering market attractiveness, consumer opportunity, competitive positioning, portfolio choices and route-to-market priorities.
- Built an acquisition-screening and market-attractiveness framework for a building-materials company seeking to strengthen its national and regional portfolio.
- Created market-feasibility and consumer-understanding frameworks for new businesses entering emerging categories, translating opportunity into proposition and operating choices.
Brand Portfolio and Innovation
- Developed the proposition and brand architecture for a logistics company, clarifying the relationship among the corporate brand, business verticals and customer offerings and creating a foundation for implementation.
- Created a portfolio and demand-space growth strategy for a leading Indian personal-care business, identifying emerging consumer needs and product and format opportunities.
- Advised a direct-to-consumer artisanal foods and health brand on growth strategy, proposition, portfolio and route to market.
Customer and Digital Growth
- Undertook insight mining, segmentation and product-development work for financial-services businesses, connecting consumer understanding to propositions, engagement programmes and full-funnel growth plans.
- Developed social-media, content and full-funnel growth programmes linking brand building with acquisition, conversion, engagement and retention.
- Built a brand-experience measurement framework across financial-service products and journeys, identifying the touchpoints that build trust and those requiring operational or communication intervention.
Business and Channel Transformation
- Designed a sales, channel and business diagnostic for a consumer-durables company to examine the disconnect between primary and secondary sales and identify commercial, process and market interventions.
- Undertook customer, cultural and market diagnostics for a national jewellery business, translating local behaviour and competitive perceptions into choices affecting awareness, footfall and store preference.
- Developed a milestone-anniversary proposition and transformation platform for a leading luxury hotel brand, extending into experience programmes, communication, digital engagement and a longer-term growth plan.
Implementation partnership where the assignment requires it
Across assignments, the role can extend beyond strategy into prioritisation, cross-functional alignment, pilot incubation, partner coordination, communication and digital planning, governance and progress review. The objective is to leave the organisation with a route to action, not only a point of view.
Discuss a Business Question